TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Wisenblit,Joseph
AU  - Ramesh Kumar,S.
TI  - Consumer behavior
SN  - 9780134734828
U1  - 658.834 
PY  - 2019///
CY  - New Delhi
PB  - Pearson
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references (pages 405-431) and index
ER  -