Schiffman, Leon G., <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar 
 - 12th ed. 
 - New Delhi :  Pearson ;  2019. 
 - xxix, 478 pages ;  29 cm 
<br/><br/>Includes bibliographical references (pages 405-431) and index. 
<br/><br/><label>ISBN: </label>9780134734828 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.834  / SCH