TY  - BOOK
AU  - Aaker,David A.
AU  - Moorman,Christine
TI  - Strategic market management
SN  - 9781119392200 (pbk.)
U1  - 658.8 
PY  - 2007///
CY  - New Delhi : 
PB  - John Wiley, 
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -