TY  - BOOK
AU  - Sheth, Jagdish N
TI  - The Howard -Sheth theory of buyer behavior
SN  - 9788126555024
U1  - 658.834 
PY  - 2020///
CY  - New Delhi
PB  - Wiley
KW  - Consumers.
KW  - Consummators
ER  -