Sheth, Jagdish N <br/><br/>
The Howard -Sheth theory of buyer behavior / 
Jagdish N Sheth 
 - New Delhi :  Wiley,  2020. 
 - lxiii, 464 pages :  24 cm. 
<br/><br/><label>ISBN: </label>9788126555024 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers. <br/>Consummators.
<br/><br/><label>Dewey Class. No.: </label>658.834  / SHE