TY  - BOOK
AU  - Grigsby,Mike
TI  - Marketing analytics: a practical guide to improving consumer insights using data techniques 
SN  - 9780749482169 (alk. paper)
U1  - 658.8'3 
PY  - 2018///
CY  - New Delhi : 
PB  - Kogan Page Limited, 
KW  - Marketing research
KW  - Marketing
N1  - Includes bibliographical references (pages 209-211) and index
ER  -