Grigsby, Mike, <br/><br/>
Marketing analytics :  a practical guide to improving consumer insights using data techniques / 
Mike Grigsby. 
 - Second edition. 
 - New Delhi :   Kogan Page Limited,   2018. 
 - xiv, 217 pages ;  24 cm 
<br/><br/>Includes bibliographical references (pages 209-211) and index. 
<br/><br/><label>ISBN: </label>9780749482169 (alk. paper) 9780749482176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8'3  / GRI