TY  - BOOK
AU  - Hastings,Gerard
AU  - Domegan,Christine
TI  - Social marketing: rebels with a cause 
SN  - 9781138123830
U1  - 658.872 
PY  - 2018///
CY  - India
PB  - Routledge, an imprint of Taylor & Francis Group, 
KW  - Social marketing
KW  - Handbooks, manuals, etc
KW  - Behavior modification
N1  - Includes bibliographical references and index; Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing
ER  -