Hastings, Gerard <br/><br/>
Social marketing :  rebels with a cause / 
Gerard Hastings and Christine Domegan. 
 - Third edition. 
 - India :  Routledge, an imprint of Taylor & Francis Group,   2018. 
 - xxxvi,602 pages ;  ill;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing. 
<br/><br/><label>ISBN: </label>9781138123830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing--Handbooks, manuals, etc.<br/>Behavior modification.
<br/><br/><label>Dewey Class. No.: </label>658.872  / HAS