TY  - BOOK
AU  - Cialdini, Robert B.
TI  - Influence : : the psychology of persuasion 
SN  - 9780063138803
U1  - 153.852 
PY  - 2007///
CY  - New York : 
PB  - Collins Business
KW  - Influence (Psychology)
KW  - Persuasion (Psychology)
KW  - Compliance
N1  - Weapons of influence --
Reciprocation : the old give and take and take --
Commitment and consistency : hobgoblins of the mind --
Social proof : truths are us --
Liking : the friendly thief --
Authority : directed deference --
Scarcity : the rule of the few --
Epilogue. Instant influence : primitive consent for an automatic age
ER  -