Cialdini, Robert B. <br/><br/>
Influence :   the psychology of persuasion / 
Robert B. Cialdini. 
 - New York :   Collins Business,  2007. 
 - xiv, 320 pages :   illustrations ;   24 cm 
<br/><br/>Weapons of influence --<br/>Reciprocation : the old give and take and take --<br/>Commitment and consistency : hobgoblins of the mind --<br/>Social proof : truths are us --<br/>Liking : the friendly thief --<br/>Authority : directed deference --<br/>Scarcity : the rule of the few --<br/>Epilogue. Instant influence : primitive consent for an automatic age. 
<br/><br/><label>ISBN: </label>9780063138803 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Influence (Psychology) <br/>Persuasion (Psychology) <br/>Compliance.
<br/><br/><label>Dewey Class. No.: </label>153.852  / CIA