TY  - BOOK
AU  - Dayal, Sandeep
TI  - Right between the ears: how to use Brain Science to Build epic brands 
SN  - 9780670094929
U1  - 658.827 
PY  - 2021///
CY  - New Delhi
PB  - Portfolio, 
KW  - Psychology
KW  - Branding (Marketing)
KW  - Behavioural economics
KW  - Social anthropology
ER  -