TY  - BOOK
AU  - Bijapurkar, Rama
TI  - We are like that only : : understanding the logic of consumer India
SN  - 9780143065975
U1  - 339.470954 
PY  - 2007///
CY  - New Delhi : 
PB  - Penguin Books, 
KW  - Consumers
KW  - India.
KW  - Consumption (Economics)
ER  -