Callingham, Martin. <br/><br/>
Market intelligence :  how and why organizations use market research / 
 How and why organizations use market research 
Martin Callingham. 
 - London ;  Sterling, Va. :  Kogan Page,  c2004. 
 - viii, 223 p. ;  24 cm. 
 - Market research in practice series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct. 
<br/><br/><label>ISBN: </label>0749442018 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / CAL