Ramesh Kumar, S <br/><br/>
Consumer behavior / 
S Ramesh Kumar 
 - 2nd ed. 
 - Chennai:  Pearson india eduacation services,  2017. 
 - xv; 331 p. 
<br/><br/><label>ISBN: </label>9789332586499 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / RAM