TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Swaminathan, Vanitha.
TI  -  Strategic brand management : : building, measuring, and managing brand equity 
SN  - 9780132664257
U1  - 658.827 
PY  - 2013///
CY  - Chennai
PB  - Person india education services
KW  - Brand name products -- Management. Markenartikel
UR  - www.elibrary.in.pearson.com
ER  -