Keller, Kevin Lane <br/><br/>
Strategic brand management :   building, measuring, and managing brand equity / 
Kevin Lane Keller 
 - 4th edition 
 - Chennai:  Person india education services,  2013. 
 - 547 p. 
<br/><br/><label>ISBN: </label>9780132664257 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products -- Management. Markenartikel
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL