TY  - BOOK
AU  - Saxena, Rajan
TI  - Marketing management
SN  - 9789389538335
U1  - 658.8 
PY  - 2020///
CY  - New Delhi
PB  - Tata McGraw-Hill, 
KW  - Marketing
KW  - Management.
KW  - India
N1  - Part I Indian markets: environment, structure, forces and measurement --
Part 2 Assembling marketing mix for Indian markets --
Part 3 Marketing strategy and organization for evolving Indian market
ER  -