Saxena, Rajan <br/><br/>
Marketing management / 
Rajan Saxena. 
 - 6th ed. 
 - New Delhi :  Tata McGraw-Hill,   2020. 
 - xxxvii, 746 pages :    color illustrations ;  24 cm 
<br/><br/>Part I Indian markets: environment, structure, forces and measurement --<br/>Part 2 Assembling marketing mix for Indian markets --<br/>Part 3 Marketing strategy and organization for evolving Indian market. 
<br/><br/><label>ISBN: </label>9789389538335 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management. <br/>Marketing --Management. --India<br/>India.
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX