Walker, Orville C. <br/><br/>
Marketing strategy :   A decision-focused approach / 
Orville C. Walker, Jr., John W. Mullins. 
 - 7th ed. 
 - New  Delhi :    McGraw-Hill/Irwin,  ©2011. 
 - Online resource 
<br/><br/><label>ISBN: </label>9781266985249 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --  --Management.<br/>Marketing.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.802  / WAL