Futrell, Charles. Fundamentals of selling : customers for life through service / Charles M. Futrell. - 12th ed. - New York : McGraw-Hill Irwin, c2011. - xxxiv, 652 p. : ill. (some col.) ; Includes bibliographical references and index. ISBN: 9780077470180 9780073529998 (alk. paper) Subjects--Topical Terms: Selling. Dewey Class. No.: 658.85 / FUT