TY  - BOOK
AU  - Shah, Kruti 
TI  - Advertising and Integrated marketing communications
SN  - 9781259026058
U1  - 659.1 
PY  - 2014///
CY  - New Delhi
PB  - McGraw-Hill Publications
KW  - Advertising
UR  - http://www.expresslibrary.mheducation.com/product/advertising-integrated-marketing-communications
ER  -