TY  - BOOK
AU  - Saxena, Rajan
TI  - Marketing management
SN  - 9789339223304
U1  - 658.8 
PY  - 2016///
CY  - New Delhi :  
PB  - Tata McGraw-Hill
KW  - Marketing
KW  - Management.
KW  - India
N1  - Part I Indian markets: environment, structure, forces and measurement --
Part 2 Assembling marketing mix for Indian markets --
Part 3 Marketing strategy and organization for evolving Indian market
ER  -