TY - BOOK AU - Williams,Christopher TI - The battle for sky: the Murdochs, Disney, Comcast and the future of entertainment SN - 9781472964908 (hardback) U1 - 384.5506'573 PY - 2019/// CY - New Delhi PB - Bloomsbury Business KW - Television broadcasting KW - United States KW - Telecommunication N1 - Includes bibliographical references (pages 243-247); It was war time -- The whiff of nepotism -- Jam tomorrow -- Every Pepsi needs a Coke -- We are going to beat up sky -- Throw rocks at our house and we'll napalm your village -- The rise of the bike -- The guarantor of independence is profit -- It was payback time -- The whole organization was in a state of shock -- We're too big and they don't like it -- Netflix is just HBO with a decent IT department -- The moment has come -- James fought like a tiger. Again -- Protect the content budget -- Pivoting at a pivotal moment -- The knowledgeable cab driver -- The biggest and most dangerous gamble of all ER -