Berman, Barry <br/><br/>
Retail management :   a strategic approach / 
Barry R. Berman, Joel R. Evans, Patrali M. Chatterjee and Ritu Srivastava  
 - 13th ed. 
 - chennai,  Pearson Indian Education services Pvt. Ltd., :  2017. 
 - xxviii, 722 pages :    color illustrations, color maps ;  29 cm. 
<br/><br/> Includes bibliographical reference and Index. 
<br/><br/>An introduction to retailing --<br/>Building and sustaining relationships in retailing --<br/>Strategic planning in retailing --<br/>Retail institutions by ownership --<br/>Retail institutions by store-based strategy mix --<br/>Web, nonstore-based, and other forms of nontraditional retailing --<br/>Identifying and understanding consumers --<br/>Information gathering and processing in retailing --<br/>Trading-area analysis --<br/>Site selection --<br/>Retail organization and human resource management --<br/>Operations management : financial dimensions --<br/>Operations management : operational dimensions --<br/>Developing merchandise plans --<br/>Implementing merchandise plans --<br/>Financial merchandise management --<br/>Pricing in retailing --<br/>Establishing and maintaining a retail image --<br/>Promotional strategy --<br/>Integrating and controlling the retail strategy. 
<br/><br/><label>ISBN: </label>9789332587694 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade--Management.<br/>Commerce detail --Gestion.<br/>Electronic retailing.
<br/><br/><label>Dewey Class. No.: </label>658.87  / BER