Jauhari, Vinnie <br/><br/>
Services marketing:  text and cases/ 
Vinnie Jauhari, Kirti Dutta 
 - 2nd ed.  
 - New Delhi  OUP  2018 
 - xx,578p. 
<br/><br/> Includes references and index 
<br/><br/><label>ISBN: </label>019945616X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / JAU