Chunawalla, S.A. Foundations of Advertising Theory & Practice / S.A. Chunawalla, K.C. Sethia. - Fourth Revised, Enriched and Enlarged Edition: 1997 - Mumbai : Himalaya Publishing House, 1997. - xvi, 835 p. : ill. ; Subjects--Topical Terms: Advertising Dewey Class. No.: 659.1 / CHU.F