TY  - BOOK
AU  - Khurana, Rakesh [and] A N Ravichandran
AU  - Ravichandran, A N 
TI  - Strategic marketing management: 
SN  - 81-7240-083-7
U1  - 658.8 
PY  - 1995///
CY  - New Delhi
PB  - Global Business Press
KW  - Strategic planning
KW  - India
KW  - Marketing
KW  - Management
ER  -