Majaro,simon <br/><br/>
Essence of marketing 

 - New Delhi  PHI  1995 
 - xii, 266p 
<br/><br/><label>ISBN: </label>81-203-0912-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAJ.E