Payne,adrian <br/><br/>
Essence of services marketing 

 - New Delhi  PHI  1994 
 - x, 253p 
<br/><br/><label>ISBN: </label>81-203-0914-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.91  / PAY.E