TY  - BOOK
AU  - Ramaswamy, V. S.
AU  - Namakumari, S.
TI  - Marketing management: planning, implementation and control: the Indian context 
SN  - 0333929152
U1  - 658.8 
PY  - 1990///
CY  - New Delhi
PB  - Macmillan
KW  - Marketing
KW  - Management
N1  - Includes Bibliographical references and index
ER  -