Ramaswamy, V. S. <br/><br/>
Marketing management :  planning, implementation and control: the Indian context / 
V.S. Ramaswamy and S. Namakumari 
 - New Delhi  Macmillan  1990 
 - xxix, 514p  ill;  24cm 
<br/><br/>Includes Bibliographical references and index 
<br/><br/><label>ISBN: </label>0333929152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM