TY  - BOOK
AU  - Gandhi, J. C.
TI  - Marketing: a managerial introduction
U1  - 658.8 
PY  - 1989///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Co.Ltd.
KW  - Marketing
KW  - Management
N1  - Includes Bibliographical references and index
ER  -