TY - BOOK AU - Cravens,David W. AU - Hills,Gerald E. AU - Woodruff,Robert B. TI - Marketing Management SN - 0256055475 U1 - 658.8 PY - 1987/// CY - Homewood, Ill. PB - Irwin KW - Marketing KW - Management N1 - Includes bibliographies and index ER -