Sengupta,subrato <br/><br/>
Brand positioning:strategies for competitive advantage 

 - New Delhi  Tata McGraw-Hill Book Publishing Co.Ltd.  1990 
 - xix,299p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / SEN.B