TY  - BOOK
AU  - Laric,Michael V.
AU  - Stiff,Ronald
TI  - Marketing Management: analysis using spreadsheets 
SN  - 0135562422 :
U1  - 658.800285 
PY  - 1988///
CY  - Englewood, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - Decision making
KW  - Data processing
KW  - Electronic spreadsheets
N1  - System requirements for computer disk: IBM PC and compatibles; PC-DOS or MS-DOS 2.0 or higher or OS/2; a copy of a spreadsheet program (e.g., Lotus 1-2-3, version 2-0 and higher); 1-2 disk drives or hard drive; printer; Includes index
ER  -