Laric, Michael V. <br/><br/>
Marketing Management :  analysis using spreadsheets / 
Michael V. Laric and Ronald Stiff. 
 - Englewood, N.J. :  Prentice-Hall,  c1988. 
 - ix, 125 p. :  ill. ;  24 cm. +  1 computer disk (5 1/4 in.) 
<br/><br/> System requirements for computer disk: IBM PC and compatibles; PC-DOS or MS-DOS 2.0 or higher or OS/2; a copy of a spreadsheet program (e.g., Lotus 1-2-3, version 2-0 and higher); 1-2 disk drives or hard drive; printer.  Includes index. 
<br/><br/><label>ISBN: </label>0135562422 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Decision making--Data processing.<br/>Electronic spreadsheets.
<br/><br/><label>Dewey Class. No.: </label>658.800285