Rapp, Stan <br/><br/>
Maxi marketing; the new direction in advertising promotion and marketing strategy / 
Stan Rapp, Thomas L. Collis  
 - New York  McGraw Hill Book Co.  1987 
 - x, 278p  ill.   22 cm  
<br/><br/>Includes bibliographical references and index  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAP