Boyd, Harper W. <br/><br/>
Marketing management / 
Harper W. Boyd, William F. Massy 
 - Ontario  Richard Irwin  1976 
 - ix, 710p  ill;  22cm xii, 618p  ill;  22cm 
<br/><br/><label>ISBN: </label>0155551124 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOY