TY  - BOOK
AU  - Bonoma,Thomas V.
TI  - Managing Marketing: text, cases, and readings 
SN  - 0029037204
U1  - 658.8 
PY  - 1984///
CY  - New York, London
PB  - Free Press, Collier Macmillan
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes index; Bibliography: p. 513-515
UR  - http://www.loc.gov/catdir/bios/simon051/83048681.html
UR  - http://www.loc.gov/catdir/enhancements/fy0631/83048681-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0641/83048681-s.html
ER  -