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Relationship Marketing : text and cases / S. Shajahan.

By: Material type: TextTextLanguage: English Publication details: New Delhi : Tata McGraw-Hill, ©2004.Description: xviii, 310 pages : illustrations ; 23 cmISBN:
  • 0070583374
Subject(s): DDC classification:
  • 658.8 SHA.R
Contents:
1. Overview of Relationship Marketing in the Millennium2. Fundamental Concepts in RelatioshipMarketing3. Customer Acquisition Strategies4. Customer Retention Strategies5. The Add-on Selling6. Customer Loyalty7. Analysing Profitability ofCustomers8. Information Technology Enables Marketing9. Overview of CRM and Web based Technologies10. Learning Organisation 11. Integrated Relationship Marketing Strategies in theMillennium
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1. Overview of Relationship Marketing in the Millennium2. Fundamental Concepts in RelatioshipMarketing3. Customer Acquisition Strategies4. Customer Retention Strategies5. The Add-on Selling6. Customer Loyalty7. Analysing Profitability ofCustomers8. Information Technology Enables Marketing9. Overview of CRM and Web based Technologies10. Learning Organisation 11. Integrated Relationship Marketing Strategies in theMillennium

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