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Customer Relationship Management : emerging concepts, tools, and applications / edited by Jagdish N. Sheth, Atul Parvatiyar, and G. Shainesh.

Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Tata McGraw-Hill Pub. Co., 2001.Description: xv, 544 p: illustrations; 25 cmISBN:
  • 9780070435049
Subject(s): DDC classification:
  • 658.812 CUS
Summary: Papers presented at an international conference.
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Holdings
Item type Current library Call number Status Barcode
Books Institute of Public Enterprise, Library S Campus 658.812 CUS (Browse shelf(Opens below)) Available 50233
Books Institute of Public Enterprise, Library S Campus 658.812 CUS (Browse shelf(Opens below)) Available 38869

Includes bibliographical references.

Papers presented at an international conference.

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