Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.

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TextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublication details: New York, N.Y. : McGraw-Hill/Irwin, c2005.Edition: [1st ed.]Description: xiii, 812 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 LAL (Browse shelf(Opens below))	Available		38766

Includes bibliographical references and index.

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