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Marketing Management / Biplab S. Bose.

By: Bose, Biplab SMaterial type: Text

TextLanguage: English Publisher: Mumbai [India] : Himalaya Pub. House, 2009Edition: 1st & 2nd rev. & enl. edDescription: 794 pSubject(s): Marketing -- ManagementDDC classification: 658.8

Contents:

Cover13; -- Contents -- Role of Marketing and its Relevance -- Marketing System -- Tasks and Philosophies -- Strategic Marketing Process and Marketing Environment13; -- Consumer Psychology and Buying Behaviour -- Organization and Industrial Buying Behaviour -- Market Segmentation and Target Marketing13; -- Sales Forecasting13; -- Marketing Planning13; -- Product Life Cycle Strategy13; -- Competitive Marketing Strategies -- Product Planning Decision -- Brand Management -- Packaging Management -- New Product Development Strategy -- Pricing Decisions -- Advertising Management -- Sales Promotion and Sponsorship -- Distribution Management -- Physical Distribution -- Retail Management -- Marketing Organization -- Marketing Research and Marketing Information Systems -- Personal Selling and Salesmanship -- Sales Force Management -- Marketing Controls -- International Marketing -- Marketing of Services -- Rural Marketing -- Direct Marketing -- Quality Management in Marketing Strategy -- Managing Customer Satisfaction -- Insurance Marketing -- Online or Internet Marketing -- Bank Marketing -- BIBLIOGRAPHY.

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Item type	Current location	Call number	Status	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 BOS (Browse shelf)	Available	38753
Books	Institute of Public Enterprise, Library S Campus	658.8 BOS (Browse shelf)	Available	38756
Books	Institute of Public Enterprise, Library S Campus	658.8 BOS (Browse shelf)	Lost and Paid For	38700

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Cover13; --
Contents --
Role of Marketing and its Relevance --
Marketing System --
Tasks and Philosophies --
Strategic Marketing Process and Marketing Environment13; --
Consumer Psychology and Buying Behaviour --
Organization and Industrial Buying Behaviour --
Market Segmentation and Target Marketing13; --
Sales Forecasting13; --
Marketing Planning13; --
Product Life Cycle Strategy13; --
Competitive Marketing Strategies --
Product Planning Decision --
Brand Management --
Packaging Management --
New Product Development Strategy --
Pricing Decisions --
Advertising Management --
Sales Promotion and Sponsorship --
Distribution Management --
Physical Distribution --
Retail Management --
Marketing Organization --
Marketing Research and Marketing Information Systems --
Personal Selling and Salesmanship --
Sales Force Management --
Marketing Controls --
International Marketing --
Marketing of Services --
Rural Marketing --
Direct Marketing --
Quality Management in Marketing Strategy --
Managing Customer Satisfaction --
Insurance Marketing --
Online or Internet Marketing --
Bank Marketing --
BIBLIOGRAPHY.

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