Marketing Management / Biplab S. Bose.
Material type: TextLanguage: English Publisher: Mumbai [India] : Himalaya Pub. House, 2009Edition: 1st & 2nd rev. & enl. edDescription: 794 pSubject(s): Marketing -- ManagementDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Institute of Public Enterprise, Library S Campus | 658.8 BOS (Browse shelf) | Available | 38753 | |
Books | Institute of Public Enterprise, Library S Campus | 658.8 BOS (Browse shelf) | Available | 38756 | |
Books | Institute of Public Enterprise, Library S Campus | 658.8 BOS (Browse shelf) | Lost and Paid For | 38700 |
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658.8 BLO.L Logistics / | 658.8 BON Managing Marketing : text, cases, and readings / | 658.8 BOS Marketing Management / | 658.8 BOS Marketing Management / | 658.8 BOS Marketing Management / | 658.8 BOZ Introduction to operations and supply chain management / | 658.8 BOZ Introduction to operations and supply chain management / |
Cover13; --
Contents --
Role of Marketing and its Relevance --
Marketing System --
Tasks and Philosophies --
Strategic Marketing Process and Marketing Environment13; --
Consumer Psychology and Buying Behaviour --
Organization and Industrial Buying Behaviour --
Market Segmentation and Target Marketing13; --
Sales Forecasting13; --
Marketing Planning13; --
Product Life Cycle Strategy13; --
Competitive Marketing Strategies --
Product Planning Decision --
Brand Management --
Packaging Management --
New Product Development Strategy --
Pricing Decisions --
Advertising Management --
Sales Promotion and Sponsorship --
Distribution Management --
Physical Distribution --
Retail Management --
Marketing Organization --
Marketing Research and Marketing Information Systems --
Personal Selling and Salesmanship --
Sales Force Management --
Marketing Controls --
International Marketing --
Marketing of Services --
Rural Marketing --
Direct Marketing --
Quality Management in Marketing Strategy --
Managing Customer Satisfaction --
Insurance Marketing --
Online or Internet Marketing --
Bank Marketing --
BIBLIOGRAPHY.
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