Business-To-Business Marketing / Ross Brennan, Louise Canning and Raymond McDowell.

By:

Brennan, Ross, 1957-

Contributor(s):

Material type: Text

TextLanguage: English Publication details: London ; Los Angeles : SAGE, 2011.Edition: 2nd edDescription: xxi, 386 p. : ill. ; 25 cmISBN:

9781849201551 (hbk.)
9781849201568 (pbk.)

Subject(s):

DDC classification:

658.804 BRE

Summary: This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.804 BRE (Browse shelf(Opens below))	Available		38811
Books	Institute of Public Enterprise, Library S Campus	658.804 BRE (Browse shelf(Opens below))	Available		36834

Previous ed.: 2007.

Includes bibliographical references and index.

This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

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Business-To-Business Marketing / Ross Brennan, Louise Canning and Raymond McDowell.

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