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Business-To-Business Marketing / Ross Brennan, Louise Canning and Raymond McDowell.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: London ; Los Angeles : SAGE, 2011.Edition: 2nd edDescription: xxi, 386 p. : ill. ; 25 cmISBN:
  • 9781849201551 (hbk.)
  • 9781849201568 (pbk.)
Subject(s): DDC classification:
  • 658.804 BRE
Summary: This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus 658.804 BRE (Browse shelf(Opens below)) Available 38811
Books Institute of Public Enterprise, Library S Campus 658.804 BRE (Browse shelf(Opens below)) Available 36834

Previous ed.: 2007.

Includes bibliographical references and index.

This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

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