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Consumer Behaviour - Shopper, Buyer and Theory and Marketing Applications / Jay D. Lindquist, M. Joseph Sirgy

By: Lindquist, Jay DMaterial type: Text

TextLanguage: English Publisher: New Delhi : Biztantra, 2010Edition: 2nd edDescription: xxi, 598 p. : illISBN: 8177223835Subject(s): Consumar -- BehaviorDDC classification: 658.8

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 LIN.C (Browse shelf)	Available		36378

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Previous	658.8 LAT Practice of marketing /	658.8 LAT Practice of marketing /	658.8 LIL Marketing models /	658.8 LIN.C Consumer Behaviour - Shopper, Buyer and Theory and Marketing Applications /	658.8 LIN.C Consumer Behavior /	658.8 LOD Marketing that Works : how entrepreneurial marketing can add sustainable value to any sized company /	658.8 LOV Services marketing : people, technology, strategy /	Next

Includes bibliographical reference, Glossary and Index.

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