Global Marketing : Foreign Entry, Local Marketing & Global Management / Johny K. Johansson.

By: Material type: TextTextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2006.Edition: 4th edDescription: xvi, 647 p. : ill. ; 29 cmISBN:
  • 0070667082
Subject(s): DDC classification:
  • 658.84 JOH
Online resources:
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Includes bibliographical references and index.

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