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Services marketing : text and cases / Harsh V. Verma.

By: Material type: TextTextLanguage: English Publication details: New Delhi Global 1993Description: xvi, 470 pages : illustrations; xii, 156p ill; 24cmISBN:
  • 81-7240-038-1
Subject(s): DDC classification:
  • 658.8 VER
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Includes Bibliographical references

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